FOR IMMEDIATE RELEASE
Foldflops Footwear Teams Up with LEGENDS Mixed Martial Arts
Always Sure-Footed in the Ring, Now Sure-Footed Out of the Ring with Official Footwear Sponsorship
September 6, 2011 – Los Angeles, CA – Foldflops®, the original Unfold and Go™ portable flip flop, announces sponsorship of the LEGENDS MMA (Mixed Martial Arts) organization, providing fast, convenient, comfortable, and protective care of the world-class, Hollywood-based Legends community of fighters, students, and gym members.
“We are excited,” said Chris Reilly, Owner of LEGENDS MMA. “Foldflops has brought their unique and functional flip flop to our team. It is a product that makes perfect sense for our students and fighters as well as the people that are in the mixed martial arts community for use not only in the gym but when traveling to fights.”
Foldflops high-level comfort features include a porous-edged topsole to resist dirt and sweat, a ridged outsole to minimize slip, and a cushioned inset to maximize foot and arch support. They are water-resistant and UV-resistant, offering great foot care protection for the gym, public showers, slipped on and off ringside, or for traveling. Foldflops are the epitome of portability, weighing just between 5 – 9 ounces depending on the shoe size and folding up perfectly to fit in a warm up jacket, pants pocket, locker, or gym bag.
“I wanted my product to be associated with a high quality organization that also had an edge and LEGENDS truly embodies those characteristics,” shared Mary Kiser, inventor and president of foldflops. “We have worked on our patented product for a very long time and are thrilled by the enthusiastic response received from the MMA community.”
Per Kiser, the Mixed Martial Artists prefer the comfort, protection, and high portability of foldflops around the gym so they can walk barefoot onto mats confidently knowing their feet have been protected with a sanitary product for them to enjoy. The availability of larger sizes for men’s feet, waterproof qualities, and easy slip on factor makes them the perfect partner to meet fighter’s needs.
The sponsorship was announced on Saturday, August 27th during the LEGENDS Open House event where people came from all over Los Angeles and as far away as Providence, Rhode Island to participate. The response to the product was phenomenal. LEGENDS will also retail the product in their Pro-Shop as well as online at www.legendsmma.com .
About LEGENDS MMA
LEGENDS MMA is located in West Hollywood, CA at 5176 Santa Monica Blvd, Los Angeles, CA 90029. LEGENDS is a full service MMA training facility for both the professional athlete and the hobbyist/enthusiast, offering martial arts training in Muay Thai, 10th Planet Jiu Jitsu (with Eddie Bravo) and general cardio/workout/training programs.
About foldflops®
Foldflops® are revolutionary, foldable and portable flip flop sandals for men and women that offer style, comfort, and convenience. Foldflops introduce the new concept of compact, mobile comfort to flip flop footwear, offering a patented “unfold and go” hinge technology. Protection and relief unfold in a flash for times when feet need it most and can be neatly stowed away at a moment’s notice in a convenient, attractive satchel or slipped into a pocket, purse, briefcase, or gym bag. Foldflops are available in a range of women’s and men’s sizes and colors, creating a casual, comfortable look for on-the-go style, hygienic protection, and welcomed convenience. Foldflops are available for purchase at www.foldflops.com.
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Media Contact: Christine King – 310.887.7077 ck@tmginternational.com
www.foldflops.com
Media Contact: Jeff Thompson – 323.665.5856 Press@LegendsMMA.com
LEGENDS MMA 5176 Santa Monica Blvd. Los Angeles, CA 90029
LEGENDS MMA® is a registered trademark of LEGENDS Mixed Martial Arts Training. Other names may be trademarks of their respective owners.
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